Happy Thanksgiving From Plugged In Lawyer, LA-Style
From my family to yours, may your thanksgiving be filled with sunshine, happiness, family, good friends, gratitude and tanned turkeys!
Linked In For Lawyers
LinkedIn has been on my radar again lately and I’m getting ready to dive in in a big way. Since we all got ga-ga over Twitter, LinkedIn has lost its luster on the social media scene.
I believe there is still a lot of value on that platform for lawyers and I’m going to spend the next couple of weeks making that case.
For today, here is a simple video reminding you about the basic power of LinkedIn.
And this video comically demonstrates everybody’s fear about wasting their time on that platform. If you like this video, here’s a companion video for Twitter.
Stick with me. I’m going out on a limb here, promising something ahead of having all the content written, but I’ve done the research and I believe I can convince you that LinkedIn is a happening place for lawyers.
Leveraging Twitter Lists
There is no doubt that twitter throws a lot of information at you. Twitter lists are a great way to organize the information. Looking at other people’s twitter lists is also a great way find new and interesting people to follow.
Below is a great video explaining twitter lists and how to set them up. Twitter ho!
Social Media Time Management For Lawyers
Chris Brogan wrote a brilliant post today called How Much Time Should I Spend On Social Media?
Why brilliant? Because his take is fresh and out of the box.
Instead of telling you that you need to spend X hours on this piece and Y hours on that piece, he gives you a simple formula like this:
- 1/4 of your available time should be spent listening
- 1/2 of your available time should be spent commenting/communicating/engaging
- 1/4 of your available time should be spent creating original content
You’re the only one who knows how many hours you have in a day to devote to your online marketing strategy and it doesn’t matter who is doing the telling, you’re not going to find four hours in your day that don’t exist, just because some guru told you four hours is the magic amount of time to devote to your social media efforts.
Other than the fact that he doesn’t dictate some magic number of hours per day to you, I also think Chris’ formula for how you divide up your time is Read more…
What Is Google Chrome OS And Why Does It Matter?
Google held a big press conference today to reveal new details about its Chrome OS, the operating system launched in July.
It will be interesting to see what the future holds in store for desktop OS’s and apps, but I for one believe that we’re all moving online and Google is positioning itself beautifully to capitalize on that trend with its advertising revenue model.
Here are five ways that Chrome OS is different, courtesy of Ben Parr at Mashable.com:
- The browser IS the OS. Unlike Internet Explorer and Firefox, you don’t have a browser sitting on top of an operating system.
- The OS is designed to fix itself. Applications are placed in “security sandboxes,” and if the system finds that its code has been compromised, it reboots and fixes itself. Kinda reminds me of a starfish regenerating arms.
- Web apps only, no installations. No MS Office, no Tweetdeck, no nothing that requires installation. Not even Google’s Android apps will run on the system.
- The OS will not run on your laptop. Netbooks with their solid-state hard drives only. Printing will not be handled with installation of printer drivers because, refer to #3, nothing gets installed.
- Super-fast startup speeds. We all appreciate speed in the digital world. No applications to slow down the boot time and everything deemed “unnecessary” has been removed.
Mark my words, desktops and desktop applications are going the way of the T-Rex.
This is one cartoonist’s take on how Google views Microsoft (h/t to Mashable):
Santa, I know what I want for Christmas…. (and yes, I know I’m talking about X-mas 2010).
For a simple explanation of Chrome OS and how it works, check out the video below.
While there are some who think that Google is pushing its new OS simply to tap into the market of consumers waiting for cheap computers, I am personally somebody who can’t wait to tell the cell phone companies to take their smartphones and shove them. I’ll be perfectly happy to carry a simple flip phone and a small netbook for my mobile computing needs. I’m tired of squinting at my cell phone. Take that, Microsoft!
Top 5 Plugged In Lawyer Posts This Week
The following posts were most popular on Plugged In Lawyer this past week:
- Crushing It With Social Media
An Insider’s Secret To Twitter Success- Lawyers, Blog Brilliantly
- Jump Start Your Legal Practice With Social Media
- Social Media Ethics Considerations For Lawyers
And an older Tracy fave just for the heck of it: Way More Concerned With YEO Than SEO
Happy weekend, lawyer friends! Come play with me next week on the wild wild web.
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