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Why Plug In?

This page is dedicated to describing 100 reasons that lawyers should have a coherent social media strategy.  As you can see, the list is evolving.  Add your suggestions in the comments.

Already convinced, but don’t know where to start?  Check out our Getting Started tips.

Drum roll, please….  Here is the list (in no particular order for now).

  1. Because you can
  2. Because it’s cheap (low cost barrier)
  3. Because it’s cheap (your competitors are doing it)
  4. Help the media find you
  5. Help other experts find you for collaboration
  6. Get found for speaking opportunities
  7. To understand social media and how it can help your clients
  8. To understand social media and how it can hurt your clients
  9. Because transparency is where it’s at, baby
  10. There is still time to get out in front of your peers
  11. Increase your visibility in general
  12. Increase your visibility in a particular niche or channel
  13. Increase your web traffic and search engine position
  14. Be the one who defines who YOU are, not your competitors or detractors
  15. Be in a position to get in front of a reputational crisis
  16. Pre-develop a trust relationship with prospective clients
  17. To enhance your offline marketing efforts (e.g., press releases)
  18. Stand out from the Web 1.0 crowd
  19. Give yourself a competitive advantage
  20. Brand yourself within your firm as a rainmaker
  21. Brand yourself as digitally savvy with your existing clients
  22. Brand yourself as digitally savvy with potential clients
  23. Brand yourself as digitally savvy with your peers
  24. Brand yourself as digitally savvy with the media
  25. Leverage the leveled playing field, if you are a smaller player
  26. Help yourself recruit digitally savvy talent to support your team
  27. Give yourself a platform for broadcasting events
  28. Get to know your clients more informally
  29. Allow your clients to get to know you more informally
  30. Get to know your prospective clients more informally
  31. Allow your prospective clients to get to know you more informally
  32. Observe your clients “talking” to their peers
  33. Observe your prospective clients “talking” to their peers
  34. Get special access to thought leaders in your space
  35. Get special access to high level decision makers
  36. Get special access to the media
  37. Easily monitor trends in your specialty
  38. Test the viability of new practice niches/offerings (crowd sourcing)
  39. Easily monitor your competitors
  40. Be in the channel for breaking news
  41. Be in a constant attitude of strategic networking
  42. Know how to scope out opposing counsel and their strengths and weaknesses
  43. Know how to scope out potential witnesses and their strengths and weaknesses
  44. Know how to scope out potential recruits for your team
  45. Know how to find potential recruits for your team
  46. Lawyers need fun, too (hat tip Teresa De Ford)
  47. Hanging out on social platforms can be educational (hat tip Teresa De Ford)
  48. Social platforms are a good vehicle for making connections with people who need help (hat tip Teresa De Ford)
  49. What else??
3 Comments leave one →
  1. July 23, 2012 8:07 pm

    Simple reasons: Because it’s fun to engage with people, because you learn so much from others, because you can use social media to reach out to and help people.

    • Tracy Thrower Conyers permalink*
      July 24, 2012 5:39 pm

      Added, Teresa. Thank you!

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  1. 100 Reasons Social Media For Lawyers Makes Sense

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