The following is an excerpt from a white paper recently written for a group of 3L’s at a prominent law school. The principles are applicable to attorneys looking for jobs at any level. You can find Part 2 here and Part 1 here.
In Part 1 of this series, we covered reasons why digital reputation is becoming increasingly important for attorney job seekers and I advocated the AIM Model for growing a targeted online reputation. In Part 2 of this series, we discussed “assessment” strategies under the model and today we discuss “influencing” your reputation under AIM.
Influencing Your Digital Reputation
Read those last two sentences three more times. They are that important.
What do I mean by “own” a reputation? Just as with offline life, outsiders can come along and hurt (or help) your digital reputation. A spiteful ex-girlfriend or any other random person can digitally post negative information about you (or somebody with a name like you) and it can turn up under a search for your name in the search engines.
So how do we control what we can control (aka “influence”)? By acquiring as much digital real estate as possible where we can put up our desired (focused) message.
Each little acre of digital real estate you acquire on a different platform gives you the ability to snag one spot in the list of results that come up when somebody searches your name in the search engines (“Search Engine Results Pages” or “SERPs”).
To see an example of this, google my name “Tracy Thrower Conyers” and you’ll see my name in connection with a slew of different little digital “houses” – some that I control and many that I don’t.
What digital real estate do I recommend for lawyers Read more…
The following is an excerpt from a white paper recently written for a group of 3L’s at a prominent law school. The principles are applicable to attorneys looking for jobs at any level. You can find Part 1 here.
In Part 1 of this series, we covered reasons why digital reputation is becoming increasingly important for attorney job seekers and I advocated the AIM Model for growing a targeted online reputation. Today, we discuss “assessment” strategies under that model.
Assessing Your Digital Reputation
The first assessment step is defining your endgame. Who is your audience and what do you want them to know? In the case of junior attorneys looking for jobs, the audience is who you see yourself working for, whether that’s a small firm, large firm, in-house law department, non-profit entity, governmental agency or the like.
What do you want your audience to know? You want them to know that you’re a new, ambitious, hardworking attorney with x, y and z special talents. As you work to define your audience, what that audience is looking for (based on research, not wishful thinking), and what you offer that is attractive to your audience, you are developing your “marketing statement.”
The idea of “marketing” might be a foreign concept to junior lawyers, but trust me as a longtime attorney and legal recruiter when I tell you that Read more…
The following is an excerpt from a white paper recently written for a group of 3L’s at a prominent law school. The principles are applicable to attorneys looking for jobs at any level.
Today’s graduating law students may not even remember Web 1.0, but in early web days, web information was a one-way flow of information that website owners published, and then sat back and hoped visitors would find.
The next iteration of the web – “Web 2.0” – was much more interactive, and invited conversation and development of community. Early sites like MySpace (known as a gathering place for entertainment-minded people) and Facebook (known as a gathering place for friends and family to have digital conversations and share photos) contributed to the social revolution.
Flash forward to today and “social media” is ubiquitous. Recruiting is a natural context for encouraging inexpensive social conversation – hiring entities can showcase their companies and advertise their jobs. Employee candidates can shop opportunities in great detail.
Lawyers and law firms, with their heavy emphasis on historic precedent and conservative natures, have been slower to adopt social recruiting to the same extent as their corporate cousins, but they are increasingly making their way to the social media party.
What does this mean for attorney job seekers? Read more…
Google+ is An Important Piece of Your Online Presence
You may have heard some recent buzz about Google+ as it has been rolled out in beta over the last several weeks, I’ve been spending a bit of time there in addition to reading many articles about Google’s version of a social network. Its Google’s way of thinking about how people find and share content.
I do think Google+ is going to potentially redefine the way we discover, share, and consume information online. It’s going to make the process much more intelligent based on our social graph, which is who we are connected to and how we are connected to them.
Now you don’t need to abandon any of your existing social media efforts on sites like LinkedIn, Facebook, Twitter, and You Tube. Networks will come and go over time, but it’s important to claim your stake in the ones that can help you be found by your target markets, connect with your target markets, and enhance your online reputation. In addition, your community is portable to an extent…you can bring your connections with you or easily cross-promote your social profiles. What makes Google+ matter at this point is that it will help your online reputation and here’s why: Read more…