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Get Your Message Retweeted

September 23, 2009

Lawyers love data and evidence, right?  Fast Company published an article yesterday based on a new report by viral marketing scientist Dan Zarrella.   To create his report, Zarella spent nine months analyzing 5 million tweets and 40 million retweets.

Report:  Nine Scientifically Proven Ways To Get Retweeted On Twitter reveals which URL shorteners get used in most retweets, the most retweeted words, the least retweeted words, the most desirable punctuation, and the best day and time to tweet, among other stats.

Interestingly, asking for a retweet is not considered spammy, and actually works.

There are comments at the end of the article that dissect the how’s and why’s of the data and try to discredit it.  Forget trying to figure out why this works.  Just accept the statistics derived from 45 million messages over nine months and use Zarella’s recommendations.

Ask for the retweet and say “please.”  Like I’ve been telling you, social media is not rocket science.  It’s good old fashioned networking and good manners, repackaged.


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