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Using News Readers To Source Content For Your Blog

September 11, 2009

Are you using a news reader to get your news? With a reader, the news comes to you, instead of you having to hunt it down. News readers are one of my favorite timesavers and a cornerstone of my social media strategy.  First I picked my new sources (that is, my “thought leaders”), and now their news is delivered to my reader.

I check my reader once or twice a day to see what’s being reported as news from my thought leaders, and share as appropriate. For business-related social media stories, I post them here to PluggedInLawyer.com. For general interest social media stories, I post them to my Facebook friends.  Sometimes I just tuck the story away for a time when I can use it as a source of inspiration for a fuller post written by me.

To see an explanation of Google’s Reader (my personal favorite) in plain english, take a peek at the video below from my all time favorite translators of complex concepts, the Common Craft Show.

Once you get the big picture from the video above, here is a slightly longer video with more details and suggestions for leveraging the power of the reader.

If you’re interested in checking out readers other than Google’s, check out this article.

News is an excellent source of content for your blog.  Even if you do nothing more than share news, you can still add value to your audience by virtue of what stories you choose to share.  For instance, I read all the social media news so that you don’t have to.  It’s easy for me because I dig that stuff.  Based on my seven years in the social media space, I can identify stories that my readers (social lawyers) will likely find interesting.  If you can add a few sentences of commentary to introduce the story, even more value will be added for your audience.  I do this, time permitting or when I feel particularly inspired to add my $.02.

Social Media As A Smoking Gun

September 11, 2009

Reprinted from Law.com

The Smoking Gun in an Adversary’s Network

Daniel L. Brown and Aimee R. Kahn
New York Law Journal
September 11, 2009

As a result of the explosion in popularity of social networking Web sites such as Facebook and MySpace, where members “post” and share information about themselves as never before, attorneys, and particularly litigators, have begun to take note of the potential utility of this new medium.

Indeed, as explained below, some recent court proceedings demonstrate that an adversary’s MySpace or Facebook page may sometimes contain the all-important smoking gun, and such sites can potentially be used to serve legal process on an adversary. At a minimum, understanding the potential uses of social networking sites should be considered when preparing for litigation.

However, the ability to use information discovered from a social networking Web site as evidence has not yet been fully tested in courtrooms, and attorneys must understand the evidentiary and ethical implications of seeking and discovering such evidence. In fact, at least one ethics opinion has already addressed issues arising from counsel’s potentially unethical use of such a site to discover evidence.

One thing is clear: Attorneys and their clients must become acquainted with the potential usefulness of social networking sites, as well as the potential hazards and limitations.

AN OPEN UNIVERSE FULL OF INFORMATION

Social networking sites such as MySpace and Facebook are free-access sites where users create a profile page, which generally includes information about themselves such as date of birth, employment history and city of residence. Users also upload photographs and post real time “updates” to their profiles.

A user’s profile, photographs and updates are sometimes available to the public at large or more generally to any other member who is authorized by the first user. Facebook’s platform allows users to add such “friends” and send them messages, as well as leave postings on “friends'” profile pages through what are called “comments” and “wall posts.”

Users can set different privacy settings by which their profiles will be seen. For example, some users have profile pages that are available to nonmembers of Facebook and accessible through any search engine, while other users limit access to their profile pages to only members, only friends, or to only a select few.

Given the open nature of social networking sites, and the abundance of information posted by members, litigators are increasingly discovering that properly seeking information for their cases from these sites can be a valuable tool in their arsenal. In fact, some attorneys now make it a regular part of their practice to search social networking sites to discover information about their adversaries, witnesses, and even potential jurors.

BUT THE RULES OF EVIDENCE STILL APPLY

Attorneys seeking to use photographs, comments or connections discovered on an individual’s profile page from a site like Facebook or MySpace as evidence in the courtroom must, of course, satisfy the rules of evidence.

Under Rule 401 of the Federal Rules of Evidence, relevant evidence is defined as “evidence having any tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence.”[FOOTNOTE 1] That of course does not mean that any and all information that might be posted to a profile will necessarily be admissible in litigation, as other rules limit the admissibility of relevant evidence in a trial.

For example, FRE 403 prohibits admissibility “if [the potential piece of evidence’s] probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury …”[FOOTNOTE 2] State evidentiary rules contain similar rules.

As explained below, recent cases have demonstrated that if evidentiary admissibility is satisfied, information discovered on a member’s profile page can be extremely useful.

DECISIONS IN CRIMINAL CASES

In People v. Liceaga, a Michigan murder trial, the prosecutor sought to admit photographs discovered on the defendant’s MySpace page as evidence of intent and planning.[FOOTNOTE 3] Specifically, the defendant’s profile Web page contained photographs of himself and the gun allegedly used to shoot the victim, and in which he was displaying a gang sign.[FOOTNOTE 4]

Under Michigan Rule of Evidence 404(b)(1), evidence can be admitted for the limited purpose of proving defendant’s intent and to show a characteristic plan or scheme in committing the offense.[FOOTNOTE 5] The appellate court upheld the admission of the MySpace evidence, finding that its probative value was not substantially outweighed by the danger of unfair prejudice.[FOOTNOTE 6]

In In the matter of K.W., a North Carolina court admitted into evidence an alleged child abuse victim’s MySpace page as impeachment evidence. Specifically, the court held that the victim’s posting of suggestive photographs along with provocative language could be used to impeach inconsistent statements made to the police about her sexual history.[FOOTNOTE 7]

Courts have also permitted information gathered on a person’s social networking site to be used as evidence at the sentencing stage of a criminal proceeding. In United States v. Villanueva, the court found that post-conviction images on the defendant’s MySpace page of the defendant holding an AK-47 with a loaded clip taken after the defendant had been convicted of a violent felony could be used as evidence to enhance sentencing.[FOOTNOTE 8]

Social networking sites are also being relied upon to gather data about potential jurors in both civil and criminal proceedings, as trial consultants and litigators are adding Facebook and MySpace to their inventory of places to search to find useful information during the juror selection process.[FOOTNOTE 9]

RULINGS ON THE CIVIL SIDE

Although there have not yet been many reported civil cases in the United States concerning the benefits of social networking sites for litigators, some possibilities can be seen in cases appearing in foreign jurisdictions.

For example, even the amount of time that one spends on such a site might be discoverable. In Bishop v. Minichiello, a British Columbia court found that a plaintiff’s late-night computer usage on Facebook, as maintained in log in/log out records on his hard drive, was relevant evidence to his personal injury claim against his employer.[FOOTNOTE 10] The court ordered the plaintiff to produce his computer hard drive, because, inter alia, the information sought was relevant to his claim for damages, and the value of production was not outweighed by the plaintiff’s confidentiality or rights to privacy.[FOOTNOTE 11]

The utility to litigators of social networking sites is not limited to discovery. For example, in Australia, where a plaintiff demonstrated that no other method of service was feasible, and that service via Facebook was reasonably likely to be successful, a judge permitted the plaintiff to serve a default judgment on a non-appearing defendant via Facebook because Australian law permits a party to request substitute service.[FOOTNOTE 12]

Similarly, in the United States, substitute service is generally available under certain state statutes when the serving party can show that ordinary service is impracticable and that the substitute service will reach the party and effect notice. For example, Rule 308(5) of New York’s Civil Practice Law and Rules allows for service “in such manner as the court, upon motion without notice, directs, if service is impracticable” under the personal service provisions as set forth in CPLR §308.[FOOTNOTE 13]

Notably, in at least two reported decisions, courts have permitted a party to employ some type of electronic service combined with other methods intended to provide notice. For example, in Hollow v. Hollow, where the plaintiff demonstrated that the defendant, who was employed in Saudi Arabia, could not practically be served, the court permitted service by e-mail, along with standard and registered international mail.[FOOTNOTE 14]

In Snyder v. Energy Inc., the court permitted alternative service by e-mail, as long as the plaintiff also mailed the summons and complaint to defendants’ last known addresses and notified one of them on his cellular phone how service was being effectuated.[FOOTNOTE 15]

Given the foregoing, at least in New York, it is foreseeable that service of process via social networking Web sites may soon be tested as an acceptable form of substitute service of process.

THE LIMITATIONS

While there are obvious benefits to utilizing social networking sites in connection with litigation, the use of Facebook and MySpace profile pages as a source of valuable evidence is not without limitations.

Among other things, gathering evidence on a person’s profile page poses Fourth Amendment privacy concerns, because the Web site member may claim that he or she has a reasonable expectation of privacy for the information posted on his or her profile page, or on a “friend’s” profile page. Therefore, one must consider:

1. whether there is a reasonable expectation of privacy on a social networking site accessible to the public at large; and

2. whether there is a reasonable expectation of privacy on a social networking site that has been secured by some form of privacy protection, the later creating greater concern.[FOOTNOTE 16]

Moreover, in addition to having to satisfy the evidentiary standard for “relevance,” discussed above, evidence gathered on a social networking site must also be properly authenticated and may be inadmissible for numerous evidentiary reasons such as hearsay if, for example, a third party “wall post” or “comment” is offered into evidence. While these areas have not yet been developed by case law, they must be carefully considered.

Indeed, a recent ethics opinion dictates that attorneys must be careful when gathering evidence from a person’s social networking profile page. In Ethics Opinion No. 2009-02 the Philadelphia Bar Association Professional Guidance Committee addressed the propriety of an attorney discovering information from another person’s Facebook profile page.[FOOTNOTE 17] In that case, in order to discover information contained on an adverse witness’ Facebook profile page, the attorney asked someone to send a “friend request” to that witness in order for the attorney to discover impeaching information.

According to the opinion, an attorney must disclose his or her true intentions when attempting to access a member’s profile page. The committee cited to its rule of professional responsibility regarding non-lawyer assistants, which provides that lawyers are responsible for the actions of third-party non-lawyer assistants.[FOOTNOTE 18] The Committee also noted that other ethical rules prohibit attorneys from “engag[ing] in conduct involving dishonesty, fraud, deceit or misrepresentation.”[FOOTNOTE 19]

Based on the foregoing, the opinion holds that an attorney cannot use a third party to send a “friend request” to an adverse witness to search for impeaching evidence on the witness’ otherwise private Facebook profile page.[FOOTNOTE 20] The committee said that such actions would “omit a highly material fact, namely, that the third party who asks to be allowed access to the witness’ pages is doing so only because he or she is intent on obtaining information and sharing it with a lawyer for use in a lawsuit to impeach the testimony of the witness.”[FOOTNOTE 21]

The committee disagreed with the argument that such conduct is akin to the practice of videotaping a personal injury plaintiff because “the videographer does not have to ask to enter a private area to make the video,” and stated that “[d]eception is deception, regardless of the victim’s wariness in her interactions on the Internet and susceptibility to being deceived.”[FOOTNOTE 22]

As demonstrated above, social networking sites can potentially contain a plethora of information useful for litigation, but attorneys must understand the ethical and evidentiary rules associated with discovering such evidence.

Finally, attorneys themselves must also be careful about their own profile pages, because even judges are turning to MySpace and Facebook to gather “impeachment” evidence to use against attorneys appearing in their courtrooms. For example, recently, a state court judge in Texas used Facebook to discover information and to admonish attorneys appearing in front of her.[FOOTNOTE 23] The attorney in question had asked for a continuance from the judge due to a death in the family, but was later sanctioned by the judge when it was discovered that the attorney’s Facebook profile page revealed a week full of drinking and partying.[FOOTNOTE 24]

In conclusion, Facebook could potentially be a very useful tool for litigators and their clients but, at the same time, both attorneys and clients must understand the potential perils of participating in, and searching, social networking Web sites.

Daniel L. Brown is a partner in the antitrust and business trial practice groups of the New York office of Sheppard Mullin Richter & Hampton. Aimee R. Kahn is an associate in the business trial practice group of the New York office.

::::FOOTNOTES::::

FN1 See Fed. R. Evid. 401.

FN2 See Fed. R. Evid. 403.

FN3 People v. Liceaga, No. 280726, 2009 Mich. App. LEXIS 160, *7 (Mich. Ct. App. Jan. 27, 2009).

FN4 See id.

FN5 See Mich. R. Evid. 404(b)(1).

FN6 Liceaga, No. 280726, 2009 Mich. App. LEXIS 160 at *7.

FN7 See id. at *9. Although the appellate court found the trial court to have erred in not admitting this evidence, it found the error harmless. See id. at *10.

FN8 United States v. Villanueva, No. 08-12911, 2009 U.S. App. LEXIS 3852, *7 (11th Cir. 2009).

FN9 See Molly McDonough, “Trial Consultants Add Facebook/MySpace to Juror Research Toolbox,” A.B.A. J., Sept. 29, 2008.

FN10 See Pamela Pengelley, “Spend Long Hours on Facebook? Claim You Can’t Work and You’re on the Hook!“, Res Ipsa Loquitur, April 22, 2009, (citing Bishop v. Minichiello, B.C.J. No. 692 (S.C.J.) (2009)).

FN11 See id.

FN12 See Martha Neil, “In Seeming First, Aussie Court Says Default Judgment Can Be Served on Facebook,” A.B.A. J. Dec. 15, 2008.

FN13 See N.Y. C.P.L.R. §308(5) (McKinney 2001); see also N.Y. C.P.L.R. §311(b) (regarding service on corporations).

FN14 Hollow v. Hollow, 193 Misc.2d 691, 696 (N.Y. Sup. Ct. 2002).

FN15 Snyder v. Energy Inc., 19 Misc.3d 954, 963-64 (N.Y. Civ. Ct. 2008).

FN16 See id. at 1234.

FN17 The Philadelphia Bar Association Professional Guidance Committee, Opinion 2009-02 (March 2009).

FN18 See id.

FN19 Id.

FN20 Id.

FN21 Id.

FN22 Id.

FN23 See Molly McDonough, “Facebooking Judge Catches Lawyer in Lie, Sees Ethical Breaches,” A.B.A. J., July 31, 2009.

FN24 Id.

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Facebook: 65 million users connect through mobile devices

September 10, 2009

Reprinted from MercuryNews.com

By Mike Swift

mswift@mercurynews.com
Posted: 09/09/2009 05:31:39 PM PDT
Updated: 09/10/2009 08:17:04 AM PDT

Facebook says more than 65 million people around the world now regularly use a mobile device to access the social network, more than triple the number who connected through a smart-phone or other mobile device nine months ago.

That number of regular monthly mobile users likely makes the social networking giant one of the world’s most popular mobile Internet sites, Facebook and analysts said, and executives with the Palo Alto company said this week that mobile is emerging as a key to continuing the rapid growth of Facebook’s global footprint.

But just how Facebook will capitalize on that growth remains to be seen.

While the bulk of Facebook’s mobile users are in the U.S, Canada and Britain, executives said this week that the number of people connecting to Facebook Mobile is also growing rapidly in developing countries such as Indonesia, which has the fourth-largest number of Facebook Mobile users.

“We’re working with almost every country on the planet,” said Henri Moissinac, head of Facebook Mobile, “except North Korea.”

In the U.S., analysts say the growing popularity of the iPhone and other smart-phones is a big source of growth for Facebook Mobile. The company Tuesday released a version of Facebook for Google’s Android mobile operating system, having released a free iPhone application in the spring, as well as versions for BlackBerry and Nokia smart-phones.

Facebook Mobile launched in 2006, a simple mobile site in English with a few basic features, such as status updates and photo uploads. As recently as December 2008, Facebook’s two mobile sites — one for any mobile browser and one for smart-phones such as the iPhone — had about 20 million mobile users. Facebook’s mobile sites are now translated into more than 60 languages, and the company does business with 180 mobile phone operators worldwide.

What Facebook has yet to do, said Karsten Weide, an analyst who follows online advertising with the research firm IDC, is to demonstrate how the rapid growth in the number of its mobile and Web-only users will translate into the kind of advertising revenue that justifies recent valuation estimates as high as $10 billion.

“Facebook’s strategy is, we’ll get the eyeballs first; we’ll drown out everybody else, and then we’ll figure out how to monetize that,” Weide said. But in terms of realizing the kind of advertising revenue that would justify such large valuations from that strategy, “I’m skeptical,” Weide said.

Moissinac acknowledged that Facebook sees mobile at this point primarily as a means to attract new members, rather than a source of revenue. “The goal is to drive engagement,” he said. “We want Facebook to be in your life — it’s always on.”

Knowing exactly how Facebook Mobile compares to other mobile services is difficult, because analysts are still developing tools to measure mobile use. But Facebook said that if Facebook Mobile were a standard Web site, it would be the 31st largest on the Internet.

Moissinac said mobile users as a group are twice as engaged as Web-only users, spending more time sharing photos, writing on their friends’ walls or doing status updates.

As to why Facebook is so popular in Indonesia, an equatorial island archipelago in the Pacific that is the world’s largest Muslim country with 237 million people, Moissinac shrugged.

“The TV is crappy?” he said.

An Introduction To Crowd Sourcing On Twitter

September 10, 2009

Reprinted from The New York Times

Tech Ideas From Twitterland
By DAVID POGUE
Published: September 9, 2009

To make an electronics company, you need a lot of people: executives, managers, accountants, marketing, manufacturing, and on and on. But somewhere inside that cloud of administration, there are always a few anonymous geniuses, the heart of the company, the ones who keep the whole thing going: the people who actually come up with the ideas.

How do they do it? How do they come up with enough new features to keep us excited, year after year?

I don’t know how they usually do it, but I know how they should do it: by crowdsourcing. Thousands of times a day, all over the world, ordinary people remark, in restaurants or offices or living rooms, “You know what cellphones really need?” — and never suspect that they’ve just struck commercial gold.

In September, ’tis the season for tech companies to roll out their new iPods, new cameras, new everything, in hopes of kicking off lucrative holiday sales. And to celebrate the new products, and to give those tech-company idea makers a head start for next year, I’m pleased to present the results of the first Pogue Tech-Idea Crowdsourcing Exercise.

I asked my Twitter followers for their best tech-product enhancement ideas. They responded wittily, passionately — and immediately (this is Twitter, after all).

Now, a huge percentage of the wished-for features already exist. Dozens of people wished for cameras that could beam photos to the Web wirelessly (yours can, if you buy an EyeFi memory card). Many imagined cellphones that wouldn’t ring during certain hours, or that could send certain callers directly to voice mail (yours can, if you sign up for Google Voice).

A lot of people wished they could make a cellphone beep loudly when it’s lost somewhere in the house (the iPhone does that, if you’re a MobileMe subscriber).

Maybe a couple of the ideas below already exist somewhere, too; if so, apologies. (What do I look like — a tech expert?)

All right then: let the Twitterfest of fresh ideas begin!

Cellphones

The first thing everybody pines for is better service. But the second-place wish list is all over the map. Here are my favorites, complete with the Twitter names of their inventors.

“Self-charging cell batteries that charge through kinetic motion as you walk around.” (Narniaexpert) Hey, yeah! Wristwatches do it — why not cellphones?

“I’d love a cellphone that is 100 percent waterproof. I’ve lost several to the washing machine and toilet!” (passepartout)

“A display that shows if you’re calling someone with the same carrier, thereby making it a free call.” (ottoolah)

“When you need to step out of a meeting, a button that answers the call with a message that ‘this person will be with you shortly…’ ” (bonnyface)

“Being able to turn off the annoying ‘low battery’ warnings. I got it the first 10 times, but I’m not near the charger!” (micahherstand)

“Flip-out charging prongs, so you can charge it anywhere there’s an outlet. No need to carry cords/chargers.” (betaboy78)

“Automatic shock feature, like invisible dog fencing, for people who ignore NO CELLPHONE signs in public places!” (FastFoodMom)

“A special detector that helps you avoid run-ins with iPhone snobs.” (larrybehrens)

“Breathalyzer built into the mouthpiece. Prohibits drunk-dialing after you hit a specified limit.” (jesssteyers) To which AmericaTerror responded: “Then how would you call a cab?!”

And my favorite, from someone who’s clearly seen too many sci-fi movies: “Poor-quality, blue-tinted hologram conferencing.” (kbranch)

Home Theater

Predictably, what most people crave in home theater is simplification. Get rid of the cables. Make the remote easier. But some of their other ideas were juicy, too:

“A TV that displays network logos only when I’m channel-surfing. I can turn the logo off (or on) once I find a show to watch.” (hughesviews)

“Separate volume controls for dialogue and background noise/soundtrack.” (molliejoan1)

“Choose your transition between channel change. Cube effect, slide, mosaic, etc.” (kellycroy)

“Use your hand as the remote — the TV recognizes your gestures. No more searching for lost remotes!” (renzoroni)

“Like that Fly Clear airport program: If we get preapproval by giving fingerprints, iris scan, or our firstborn child, we can skip F.B.I. warning on movies.” (hughesviews)

“Spray-on sticky floor coating, for that authentic experience!” (ColinDabritz)

“GPS for the remote, and mute button for the kids.” (larrybehrens)

Cameras

This was the year of camera specialization: high-speed models from Casio, low-light models from Sony and Fuji, dual-screen models from Samsung. But the following ideas would be cheap, practical and popular:

“A pop-out U.S.B. connector to download your photos, like the one on the Flip camcorder.” (vidiot_) (This is my favorite idea of all.)

“Retractable, self-storing tripod legs.” (spaceace83 and others)

“Voice recognition. I should be able to tell my camera what to do. Enough with endless menus!” (argosan) And, as Narniaexpert added: “Also, with voice recognition, you could prop up the camera, get in the photo, and when everyone says ‘Cheese,’ it’ll take the picture.”

“Sharing photos with friends as soon as the pic is taken.” (Gokul685) Actually, Fujifilm sold a couple of models that could exchange photos wirelessly, but of course, only with each other.

“Rate photos (thumbs up/down) while viewing on the camera. This would aid later sorting and pruning on the computer.” (barrybrown)

“A warning when your thumb is in the way of the lens!” (trainman74)

Laptops

There were common threads on the twitterers’ suggestions for laptops. They included touch screens (coming this fall with Windows 7), detachable screens (already available on Windows convertible laptops) and self-adjusting time zones (already on Snow Leopard Mac laptops).

But the biggest irritations are chargers and charging.

“Built-in solar panels.” (rkarolius) To which 2rz responded: “Or at least standardize laptop chargers, so that hotels/conference rooms can stock them for travelers.”

“Wireless power! Enough with the batteries and cords and chargers!” (argosan)

“Small, attached, retractable power cord that I can extend/lock, then recoil automatically with a button.” (JonHenke)

“A carrying handle, like on the old iBook — but it holds battery to increase use time.” (D_Chan)

“Built-in high-def projectors: watch a movie in bed on your ceiling.” (eddiepro)

“Bidirectional U.S.B. ports: doesn’t matter which way you put the plug in, up or down.” (shamroc34)

“Easy-to-pop-out keyboard grid to enable users to dump out crumbs.” (EllenSchendel)

“Gesture detection, via camera: wave your hand in the air to turn a page, trash a file, etc.” (macdac) But Gracels wasn’t so sure: “Gesture detection? I could delete all my files in one heated conversation. Have pity on Italians!”

“Can’t we have a keyboard that splits and lifts for ergonomic comfort?” (juliegomoll) And a reply from jmproffitt: “Splits and lifts? Are we talking about a laptop keyboard or a new bra?”

“A button labeled, ‘Push here when all else fails!’ ” (rylanhamilton)

Music Players

You might think that iPods and their ilk have too many features already, but the Twitter gang thinks there’s still room for improvement:

“Karaoke mode.” (zigziggityzoo) But a caution from Whirledworld: “Karaoke mode MUST be disabled on airplanes!”

“Synchronize music beat to my running/walking. Play music slightly faster if I need to run faster.” (barrybrown)

“Music players should be able to identify a song playing in the room, like what Shazam does on the iPhone.” (@SeB_or_Sam)

“Why doesn’t someone give us an audio TiVo? Record and replay live radio, and pause or fast-forward?” (hughesviews)

“Group listening mode. Through Bluetooth, you can share your music stream with your friends at close range.” (shannonmelton)

“Super-Genius mode: If you keep skipping the same type of song, the player learns you’re not in the mood.” (Joethewalrus)

And finally, this suggestion: “After an hour of continuous play, it tells you to put the earbuds away and go be social with an actual person.” (MisterRoo)

Good idea, MisterRoo. In fact, maybe they should build that feature into every electronic gadget.

Lawyer Fees Cut as Company Counsel Network for Tips

September 9, 2009

Reprinted from Bloomberg

Sept. 9 (Bloomberg) — Steven Weinberger, general counsel of Wisdom Natural Brands, boasted on an online social network last month that he saves money by drafting his own trademark applications before sending to outside lawyers for review.

Paul Escobar, corporate counsel at Cumberland Gulf Group of Cos., wrote back saying he, too, sometimes drafts legal documents to establish content and tone before outside counsel get their hands on them.

Cash-strapped in-house attorneys are swapping such ideas and other information on Web sites like those owned by LinkedIn Corp., which connects professionals around the world. Corporate lawyers’ use of social networks — some invitation-only — grew about 50 percent in 2009, LexisNexis said after surveying 1,474 attorneys.

“Many lawyers believe that social networks are no more than the playthings of their teenage offspring,” Richard Susskind, the author of numerous books on legal technology, said in an interview. “I disagree. The business-oriented versions will fundamentally change the way law firms are chosen and the way lawyers work with their clients.”

Weinberger’s Gilbert, Arizona-based company makes sweeteners. Escobar’s, based in Framingham, Massachusetts, is a convenience-store chain in the Northeast U.S. The men met on Martindale-Hubbell Connected, operated by LexisNexis, the legal- research provider that is a unit of the London-based publisher Reed Elsevier Plc.

Martindale-Hubbell Connected has 15,000 members and is the biggest online network built for legal professionals, according to LexisNexis.  read more…

Keep All The Balls In The Air Without Losing Your Mind

September 9, 2009