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Attorney 2.Oh! Leverage The Web To Land Your Next Attorney Job – Part 4

September 14, 2011

The following is an excerpt from a white paper recently written for a group of 3L’s at a prominent law school.  The principles are applicable to attorneys looking for jobs at any level.  You can find Part 3 here, Part 2 here and Part 1 here.

In Part 1 of this series, we covered reasons why digital reputation is becoming increasingly important for attorney job seekers and I advocated the AIM Model for growing a targeted online reputation.  In Part 2 of this series, we discussed “assessment” strategies under the model and in Part 3 we discussed “influencing” your reputation under AIM.  Today, we talk about monitoring and maintaining the online reputation that you’ve worked so hard to establish.

Don’t Forget To Monitor & Maintain

If you do nothing else but read this series of posts, please pay attention to this next piece of advice.  Even if you do everything described in the series, please likewise pay heed.

Set up Google Alerts for your name!

Setting up these alerts allows you to receive email notifications advising if your name is referenced on the web in the future.  Personally, I have these set up for myself, my husband and my young daughter, as well as my employer and everybody else whose web fortunes can impact my personal reputation.

If anybody so much as whispers about you on the web, you want to know about it.  If something nice is being said, go say “thank you.”  If something less flattering is being said, take appropriate curative steps.

Set these alerts up for all possible variations of your name, including maiden names.  Have the alerts sent to an email address that you check regularly.

Besides setting up the alerts to monitor your name, there are also maintenance steps to implement in building your rep.  Calendar a quarterly reminder to tour your online digital assets to assess whether they still accurately reflect your marketing message and target audience, and make changes accordingly.

Good Luck & Get Started

Following the steps outlined in this series of blog posts will get you off to a great start in affirmatively building your digital reputation, and put you miles ahead of many of your fellow new lawyers.  There are big changes afoot in the legal industry and digital marketing savvy has never been more important.  Jump in now with both feet!

“See” you on the web!

To see Part 3 of this series, click this link

To see Part 2 of this series, click this link

To see Part 1 of this series, click this link


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