Plugged In Lawyer » Zen Lawyering

Way More Concerned With YEO Than SEO

Tracy Thrower Conyers — Sun, 18 Oct 2009 15:42:46 +0000

One of my biggest influencers in the world of social media has been Jeff Turner, a guy who was at the forefront of blogging and all things social media in the real estate world before we even had the term “social media.” Jeff is one of the most authentic, plugged in and generous voices I’ve ever found on the web.

I haven’t checked in recently on what Jeff has done, but I’ve been busy digging up my thoughtleaders and their Twitter information so I can reconnect with my roots. That led me to Jeff’s Twitter homepage and his amazing, stop you in your tracks bio statement, “Way more concerned with YEO* than SEO…. *You Engaging Others.”

Not only does this statement capture the essence of who Jeff Turner is, it captures the essence of what social media and social networking should be all about. SEO still has its place as part of a smart social media marketing strategy, but search engines, for all their complicated mathematical algorithms, are (at the end of the day) looking for relevance. Engagement is what is relevant on the web right now.

Everybody should be more concerned with YEO than SEO. Jeff was smart enough to recognize and articulate the concept. Big, big, “drop everything and create a post” hat tip to Jeff Turner for his social media brilliance.

By the way, I see from Jeff’s bio that he has also added two more little ones to his brood since I last checked in. So glad there are more little Turners in the world. =-)

Posted in Blogging, Zen Lawyering

Help! I’ve Fallen And I Can’t Get Up

Tracy Thrower Conyers — Thu, 10 Sep 2009 05:00:46 +0000

Relax and trust the process.

Posted in Best Practices, Getting Started, Zen Lawyering

And That’s Just How I Roll…

Tracy Thrower Conyers — Thu, 10 Sep 2009 04:28:38 +0000

With my deepest gratitude, I acknowledge the following social media thought leaders (in no particular order) who have helped shape me into the plugged in lawyer I am today:

Marina Tarasov (the woman who started me on this journey)
Brian Clarke (recovering lawyer and blogger extraordinaire)
Jim Cronin (aka “The Real Estate Tomato”)
Dustin Luther (real estate social media pioneer)
Joseph Ferrara (recovering lawyer and real estate industry guru)
Jeff Turner (new media/technology god)
Active Rain (and its amazing community)
AboveTheLaw.com (for showing me there is room for irreverence in the law)

And this gratitude page would not be complete without a big hat tip to my spiritual thought leaders who shaped me into the kind of girl who could conceive a giveaway like this project:

My hubby, Doug
My daughter, Zoe (who reminds me everyday that life is full of wonder and adventure)
Reverend Michael Beckwith
Louise Hay
Wayne Dyer

And that’s how I roll! With a lot of gratitude and love in my life.

Posted in Zen Lawyering

The Zen Of Blogging

Tracy Thrower Conyers — Sun, 06 Sep 2009 17:57:12 +0000

The Zen of Blogging is the story of an aspiring blogger who sets out on a journey to discover the secrets of blogging. Told in the style of a parable, this 10 minute read will give you a great overview of the different styles of blogging and what is “right” and what is “wrong.” The story covers domain names, blogging platforms, themes, plugins, posting frequency, social media and more.

Posted in Blogging, Getting Started, Zen Lawyering