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	<title>Plugged In Lawyer &#187; Linked In</title>
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		<title>Plugged In Lawyer &#187; Linked In</title>
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		<title>Linked In For Lawyers</title>
		<link>http://pluggedinlawyer.com/2009/11/22/linked-in-for-lawyers/</link>
		<comments>http://pluggedinlawyer.com/2009/11/22/linked-in-for-lawyers/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 16:25:00 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Why Get Social?]]></category>

		<guid isPermaLink="false">http://pluggedinlawyer.com/?p=721</guid>
		<description><![CDATA[LinkedIn has been on my radar again lately and I&#8217;m getting ready to dive in in a big way.  Since we all got ga-ga over Twitter, LinkedIn has lost its luster on the social media scene. I believe there is still a lot of value on that platform for lawyers and I&#8217;m going to spend [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=721&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linkedin.com/" target="_blank"></a><a href="http://tracytc.files.wordpress.com/2009/11/linkedin_logo_1.jpg"><img class="alignleft size-thumbnail wp-image-726" title="LinkedIn_logo_1" src="http://tracytc.files.wordpress.com/2009/11/linkedin_logo_1.jpg?w=150&#038;h=112" alt="" width="150" height="112" /></a>LinkedIn has been on my radar again lately and I&#8217;m getting ready to dive in in a big way.  Since we all got ga-ga over <a href="http://www.twitter.com">Twitter</a>, LinkedIn has lost its luster on the social media scene.</p>
<p>I believe there is still a lot of value on that platform for lawyers and I&#8217;m going to spend the next couple of weeks making that case.</p>
<p>For today, here is a simple video reminding you about the basic power of LinkedIn.</p>
<span style="text-align:center; display: block;"><a href="http://pluggedinlawyer.com/2009/11/22/linked-in-for-lawyers/"><img src="http://img.youtube.com/vi/IzT3JVUGUzM/2.jpg" alt="" /></a></span>
<p>And this video comically demonstrates everybody&#8217;s fear about wasting their time on that platform.  If you like this video, here&#8217;s a <a href="http://www.youtube.com/watch?v=PN2HAroA12w&amp;feature=related" target="_blank">companion video for Twitter</a>.</p>
<span style="text-align:center; display: block;"><a href="http://pluggedinlawyer.com/2009/11/22/linked-in-for-lawyers/"><img src="http://img.youtube.com/vi/NcfXij6t4LA/2.jpg" alt="" /></a></span>
<p>Stick with me.  I&#8217;m going out on a limb here, promising something ahead of having all the content written, but I&#8217;ve done the research and I believe I can convince you that LinkedIn is a happening place for lawyers.</p>
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		<title>Social Media Ethics Considerations For Lawyers</title>
		<link>http://pluggedinlawyer.com/2009/11/03/social-media-ethics-considerations-for-lawyers/</link>
		<comments>http://pluggedinlawyer.com/2009/11/03/social-media-ethics-considerations-for-lawyers/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 14:05:15 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Gina Rubel is a former trial attorney and owns a PR and marketing agency specializing in legal communications.  She often presents social media CLE courses.  In the course of preparing for a couple of presentations recently, she read up on social media ethics and picks the following 20 articles as must reads in her post [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=575&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.linkedin.com/in/ginafuriarubel" target="_blank">Gina Rubel</a> is a former trial attorney and owns a PR and marketing agency specializing in legal communications.  She often presents social media CLE courses.  In the course of preparing for a couple of presentations recently, she read up on social media ethics and picks the following 20 articles as must reads in her post on <a href="http://thelegalintelligencer.typepad.com/tli/2009/11/20-mustread-articles-on-social-media-ethics-for-lawyers-and-judges.html" target="_blank">The Legal Intelligencer Blog</a>.</p>
<p>The articles are presented with the most recent first, and the collection is excellent.  My personal fave is #18.</p>
<ol>
<li><a href="http://www.abajournal.com/news/ind._high_court_allows_myspace_entry_as_evidence_in_murder_trial/" target="_blank">Indiana High Court Allows MySpace Entry As Evidence In Murder Trial</a></li>
<li><a href="http://www.silive.com/news/index.ssf/2009/10/criminal_court_judge_to_be_tra.html" target="_blank">Criminal Court Judge To Be Transferred After Facebook Postings</a></li>
<li><a href="http://online.wsj.com/article/SB125475547130664753.html" target="_blank">U.S. Seeks To Restrict Gift Giving To Bloggers</a></li>
<li><a href="http://www.abajournal.com/news/doj_is_now_on_twitter_tweeting_for_ag_eric_holder_too/" target="_blank">DOJ Is On Twitter &amp; Tweeting For AG Eric Holder, Too</a></li>
<li><a href="http://www.llrx.com/features/pretexting.htm" target="_blank">Pretexting, Legal Ethics and Social Networking Sites</a></li>
<li><a href="http://www.lexology.com/library/detail.aspx?g=97c38cce-18ed-40a8-a64e-df978984aea5" target="_blank">More On The Legal Ethics Of Social Networking:  Investigating Opponents</a></li>
<li><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=114344&amp;passFuseAction=PublicationsSearch.showSearchReslts&amp;art_searched=Social%20Networks%20May%20%27Leak%27&amp;page_number=0" target="_blank">Social Networks May &#8220;Leak&#8221; Personally Identifiable Information</a></li>
<li><a href="http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202434026615" target="_blank">Social Networks and Personal Injury Suits</a></li>
<li><a href="http://phoenix.bizjournals.com/phoenix/stories/2009/09/21/focus1.html" target="_blank">Attorneys Say Companies Can Monitor Employee Use Of Sites, But&#8230;</a></li>
<li><a href="http://www.abajournal.com/news/too_much_information_blogging_lawyers_face_ethical_and_legal_problems/" target="_blank">Too Much Information: Blogging Lawyers Face Ethical and Legal Problems</a></li>
<li><a href="http://www.nytimes.com/2009/09/13/us/13lawyers.html?_r=3" target="_blank">A Legal Battle:  Online Attitude vs. Rules Of The Bar</a></li>
<li><a href="http://lawprofessors.typepad.com/adjunctprofs/2009/09/social-networking-sites-and-litigation.html" target="_blank">Social Networking Sites &amp; Litigation</a></li>
<li><a href="http://www.law.com/jsp/pa/PubArticlePA.jsp?id=1202433644757&amp;hbxlogin=1" target="_blank">Ethical Issues To Consider When &#8220;Friending&#8221; Witnesses Online</a></li>
<li><a href="http://http://www.isba.org/ibj/2009/09/438_lawpulse.html" target="_blank">May An Illinois Lawyer Ethically List His or Her &#8220;Specialties&#8221; on LinkedIn?</a></li>
<li><a href="http://legalblogwatch.typepad.com/legal_blog_watch/2009/08/our-linked-in-judiciary.html" target="_blank">Our Linked-In Judiciary</a></li>
<li><a href="http://www.abajournal.com/news/facebooking_judge_catches_lawyers_in_lies_crossing_ethical_lines_abachicago/" target="_blank">Facebooking Judge Catches Lawyer In Lie, Sees Ethical Breaches</a></li>
<li><a href="http://www.msnbc.msn.com/id/32103212" target="_blank">ACLU Fights Judge&#8217;s Facebook Comments Ban</a></li>
<li><a href="http://lawyerist.com/legal-marketing-ethics-web-2-0/" target="_blank">Legal Marketing Ethics In A Web 2.0 World</a></li>
<li><a href="http://www.padisciplinaryboard.org/newsletters/2009/july.php" target="_blank">A Friend In Deed</a></li>
<li><a href="http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1194257030032" target="_blank">Mind The Ethics Of Online Networking</a></li>
</ol>
<p><em><strong>Update on 11.03.2009:</strong> Gina has added a bonus article by one of my favorite legal industry commentators, <a href="http://www.abajournal.com/authors/4" target="_blank">Debra Cassens Weiss</a> (article dated 10.28.2009):  <a href="http://www.abajournal.com/news/want_to_update_your_avvo_listing_if_so_start_policing_client_comments_opini" target="_blank">Want To Update Your Avvo Listing?  Is So, Start Policing Client Comments, Opinion Says</a></em>.</p>
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		<title>Leveraging LinkedIn</title>
		<link>http://pluggedinlawyer.com/2009/09/11/leveraging-linkedin/</link>
		<comments>http://pluggedinlawyer.com/2009/09/11/leveraging-linkedin/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 01:40:29 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Linked In]]></category>

		<guid isPermaLink="false">http://pluggedinlawyer.com/?p=199</guid>
		<description><![CDATA[When you couldn&#8217;t say it better yourself, reprint.  Reprinted from DuctTapeMarketing.com. Wed Jul 29, 2009 5 Tips for Getting More from LinkedIn A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=199&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>When you couldn&#8217;t say it better yourself, reprint.  <em><a href="http://www.ducttapemarketing.com/blog/2009/07/29/5-tips-for-getting-more-from-linkedin/">Reprinted from DuctTapeMarketing.com</a>.</em></p>
<div>Wed Jul 29, 2009 <!-- by John Jantsch --></div>
<h3><a title="Permanent Link to 5 Tips for Getting More from LinkedIn" rel="bookmark" href="http://www.ducttapemarketing.com/blog/2009/07/29/5-tips-for-getting-more-from-linkedin/">5 Tips for Getting More from LinkedIn</a></h3>
<p>A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.</p>
<p><img src="http://static03.linkedin.com/img/pic/pic_logo_119x32.png" alt="LinkedIn" />I really like some things about <a href="http://www.linkedin.com/">LinkedIn</a>. It has always tended towards the service oriented professional, in my opinion, but it has plenty to like in the brand asset optimization world that all businesses live in as well. My advice for most business owners is to find a social network or platform that seems most suited to your business objectives and dive in pretty deep, focusing more casual attention on the others, at least initially. Going hard and deep into one network, like LinkedIn, is the only way to gain the momentum delivered by consistent work and engagement.</p>
<p>So, when it comes to LinkedIn – here are 5 tips to get more</p>
<p><strong>1) Your Profile</strong></p>
<p>This is a great brand asset so don’t waste it. Make it informative and optimized for search.</p>
<ul>
<li>Add a photo – nothing says nobody’s home faster than the default icon</li>
<li>Get the branded URL – something like this is what you want <a href="http://www.linkedin.com/in/ducttapemarketing">http://www.linkedin.com/in/ducttapemarketing</a> – it’s something you pick during editing</li>
<li>Links with Anchor text – link to your blog, products, workshops, etc. through the “other” tab and you can add anchor text for the link</li>
<li>Be descriptive – use the “Summary” to tell your story in a compelling way and add lots of keywords in the “specialty” section</li>
<li>Keep it active – LinkedIn has a status update feature, much like Facebook and twitter, that you should update routinely</li>
<li>Link to it – put links to your profile in your email signature and other online pages. Optimization is a two way street.</li>
</ul>
<p><img title="anchor" src="http://www.ducttapemarketing.com/blog/wp-content/uploads/2009/07/anchor.png" alt="anchor" width="440" height="71" /><br />
<em>The image above shows the links on my profile with carefully selected anchor text that links to pages on my site. LinkedIn is one of the few social profiles sites that allows this.</em></p>
<p><strong>2) Give to Get</strong></p>
<p>When people view profiles one of the top features is something called recommendations. While these may feel a little fluffy when you read them, lack of them can be a competitive issue. You should acquire some recommendations and I find the best way to get them is to give them. Choose people in your network that you’ve worked with and write an honest statement of recommendation. Don’t be surprised if you receive some in return.</p>
<p><strong>3) Show What You’ve Got</strong></p>
<p>An overlooked feature on LinkedIn, in my opinion, is the Question and Answer function. By jumping in and answering questions thoughtfully you can demonstrate a given expertise while potentially engaging contacts that are drawn to your knowledge. The key phrase is thoughtfully answering. LinkedIn even has a rating system to reward people who give the best answers with some added exposure.</p>
<p>The flip side of this tip is to ask thoughtful questions. This can be a great way to get useful information, but it’s equally powerful as a tool to create conversations, discussion and engagement with like minded connections.</p>
<p><strong>4) Lead a Group</strong></p>
<p>Anyone can launch a group on LinkedIn and lead discussions and networking on a specific topic of interest. If you take this tip to heart and put some effort into a niche group you can gain added influence with your network, but groups are also open to the LinkedIn universe as a whole and some folks find that this is one of the strongest ways to build their network. Building a group around an established brand is also a great way to bring users or customers together.</p>
<p><strong>5) Repurpose Content</strong></p>
<p>Since members of your network, and those of the larger LinkedIn community, may only experience your brand on the LinkedIn platform, it’s a great idea to enhance your profile with educational information. This is best done using some of the 3rd party applications that LinkedIn has collected for this purpose.</p>
<ul>
<li>BlogLink – displays your latest blog posts on your profile</li>
<li>Box.net – allows you to create links to files such as resumes and marketing kits</li>
<li>Slideshare – embeds slideshow presentations and demos</li>
<li>Company Buzz – scrapes twitter for mentions of your brand or other topics you assign</li>
</ul>
<p><strong>Bonus Tip</strong></p>
<p>Some organizations, particularly those searching for employees, might really benefit from the new <a href="http://talent.linkedin.com/blog/index.php/2009/07/introducing-the-new-custom-company-profiles-on-linkedin/">Customer Company Profile</a> offerings. Using Custom Company Profiles, a company can provide a rich, multimedia overview of careers offered, through a variety of modules including recruitment messaging, employee/recruiter spotlights, jobs, polls and videos.</p>
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		<title>Social Media As A Smoking Gun</title>
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		<pubDate>Fri, 11 Sep 2009 13:43:22 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
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		<description><![CDATA[Reprinted from Law.com The Smoking Gun in an Adversary&#8217;s Network Daniel L. Brown and Aimee R. Kahn New York Law Journal September 11, 2009 As a result of the explosion in popularity of social networking Web sites such as Facebook and MySpace, where members &#8220;post&#8221; and share information about themselves as never before, attorneys, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=190&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://ow.ly/oVgP"><em>Reprinted from Law.com</em></a></p>
<h3>The Smoking Gun in an Adversary&#8217;s Network</h3>
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<p>Daniel L. Brown and Aimee R. Kahn<br />
<a href="http://www.nylj.com/">New York Law Journal</a><br />
September 11, 2009</p>
<p>As a result of the explosion in popularity of social networking Web sites such as Facebook and MySpace, where members &#8220;post&#8221; and share information about themselves as never before, attorneys, and particularly litigators, have begun to take note of the potential utility of this new medium.</p>
<p>Indeed, as explained below, some recent court proceedings demonstrate that an adversary&#8217;s MySpace or Facebook page may sometimes contain the all-important smoking gun, and such sites can potentially be used to serve legal process on an adversary. At a minimum, understanding the potential uses of social networking sites should be considered when preparing for litigation.</p>
<p>However, the ability to use information discovered from a social networking Web site as evidence has not yet been fully tested in courtrooms, and attorneys must understand the evidentiary and ethical implications of seeking and discovering such evidence. In fact, at least one ethics opinion has already addressed issues arising from counsel&#8217;s potentially unethical use of such a site to discover evidence.</p>
<p>One thing is clear: Attorneys and their clients must become acquainted with the potential usefulness of social networking sites, as well as the potential hazards and limitations.</p>
<p><strong>AN OPEN UNIVERSE FULL OF INFORMATION</strong></p>
<p>Social networking sites such as MySpace and Facebook are free-access sites where users create a profile page, which generally includes information about themselves such as date of birth, employment history and city of residence. Users also upload photographs and post real time &#8220;updates&#8221; to their profiles.</p>
<p>A user&#8217;s profile, photographs and updates are sometimes available to the public at large or more generally to any other member who is authorized by the first user. Facebook&#8217;s platform allows users to add such &#8220;friends&#8221; and send them messages, as well as leave postings on &#8220;friends&#8217;&#8221; profile pages through what are called &#8220;comments&#8221; and &#8220;wall posts.&#8221;</p>
<p>Users can set different privacy settings by which their profiles will be seen. For example, some users have profile pages that are available to nonmembers of Facebook and accessible through any search engine, while other users limit access to their profile pages to only members, only friends, or to only a select few.</p>
<p>Given the open nature of social networking sites, and the abundance of information posted by members, litigators are increasingly discovering that properly seeking information for their cases from these sites can be a valuable tool in their arsenal. In fact, some attorneys now make it a regular part of their practice to search social networking sites to discover information about their adversaries, witnesses, and even potential jurors.</p>
<p><strong>BUT THE RULES OF EVIDENCE STILL APPLY</strong></p>
<p>Attorneys seeking to use photographs, comments or connections discovered on an individual&#8217;s profile page from a site like Facebook or MySpace as evidence in the courtroom must, of course, satisfy the rules of evidence.</p>
<p>Under Rule 401 of the Federal Rules of Evidence, relevant evidence is defined as &#8220;evidence having any tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence.&#8221;<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#1">[FOOTNOTE 1]</a> That of course does not mean that any and all information that might be posted to a profile will necessarily be admissible in litigation, as other rules limit the admissibility of relevant evidence in a trial.</p>
<p>For example, FRE 403 prohibits admissibility &#8220;if [the potential piece of evidence's] probative value is substantially outweighed by the danger of unfair prejudice, confusion of the issues, or misleading the jury &#8230;&#8221;<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#2">[FOOTNOTE 2]</a> State evidentiary rules contain similar rules.</p>
<p>As explained below, recent cases have demonstrated that if evidentiary admissibility is satisfied, information discovered on a member&#8217;s profile page can be extremely useful.</p>
<p><strong>DECISIONS IN CRIMINAL CASES</strong></p>
<p>In <a href="http://coa.courts.mi.gov/documents/OPINIONS/FINAL/COA/20090127_C280726_58_280726.OPN.PDF" target="new"><em>People v. Liceaga</em></a>, a Michigan murder trial, the prosecutor sought to admit photographs discovered on the defendant&#8217;s MySpace page as evidence of intent and planning.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#3">[FOOTNOTE 3]</a> Specifically, the defendant&#8217;s profile Web page contained photographs of himself and the gun allegedly used to shoot the victim, and in which he was displaying a gang sign.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#4">[FOOTNOTE 4]</a></p>
<p>Under Michigan Rule of Evidence 404(b)(1), evidence can be admitted for the limited purpose of proving defendant&#8217;s intent and to show a characteristic plan or scheme in committing the offense.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#5">[FOOTNOTE 5]</a> The appellate court upheld the admission of the MySpace evidence, finding that its probative value was not substantially outweighed by the danger of unfair prejudice.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#6">[FOOTNOTE 6]</a></p>
<p>In <em>In the matter of K.W.</em>, a North Carolina court admitted into evidence an alleged child abuse victim&#8217;s MySpace page as impeachment evidence. Specifically, the court held that the victim&#8217;s posting of suggestive photographs along with provocative language could be used to impeach inconsistent statements made to the police about her sexual history.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#7">[FOOTNOTE 7]</a></p>
<p>Courts have also permitted information gathered on a person&#8217;s social networking site to be used as evidence at the sentencing stage of a criminal proceeding. In <em>United States v. Villanueva</em>, the court found that post-conviction images on the defendant&#8217;s MySpace page of the defendant holding an AK-47 with a loaded clip taken after the defendant had been convicted of a violent felony could be used as evidence to enhance sentencing.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#8">[FOOTNOTE 8]</a></p>
<p>Social networking sites are also being relied upon to gather data about potential jurors in both civil and criminal proceedings, as trial consultants and litigators are adding Facebook and MySpace to their inventory of places to search to find useful information during the juror selection process.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#9">[FOOTNOTE 9]</a></p>
<p><strong>RULINGS ON THE CIVIL SIDE</strong></p>
<p>Although there have not yet been many reported civil cases in the United States concerning the benefits of social networking sites for litigators, some possibilities can be seen in cases appearing in foreign jurisdictions.</p>
<p>For example, even the amount of time that one spends on such a site might be discoverable. In <em>Bishop v. Minichiello</em>, a British Columbia court found that a plaintiff&#8217;s late-night computer usage on Facebook, as maintained in log in/log out records on his hard drive, was relevant evidence to his personal injury claim against his employer.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#10">[FOOTNOTE 10]</a> The court ordered the plaintiff to produce his computer hard drive, because, inter alia, the information sought was relevant to his claim for damages, and the value of production was not outweighed by the plaintiff&#8217;s confidentiality or rights to privacy.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#11">[FOOTNOTE 11]</a></p>
<p>The utility to litigators of social networking sites is not limited to discovery. For example, in Australia, where a plaintiff demonstrated that no other method of service was feasible, and that service via Facebook was reasonably likely to be successful, a judge permitted the plaintiff to serve a default judgment on a non-appearing defendant via Facebook because Australian law permits a party to request substitute service.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#12">[FOOTNOTE 12]</a></p>
<p>Similarly, in the United States, substitute service is generally available under certain state statutes when the serving party can show that ordinary service is impracticable and that the substitute service will reach the party and effect notice. For example, Rule 308(5) of New York&#8217;s Civil Practice Law and Rules allows for service &#8220;in such manner as the court, upon motion without notice, directs, if service is impracticable&#8221; under the personal service provisions as set forth in CPLR §308.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#13">[FOOTNOTE 13]</a></p>
<p>Notably, in at least two reported decisions, courts have permitted a party to employ some type of electronic service combined with other methods intended to provide notice. For example, in <em>Hollow v. Hollow</em>, where the plaintiff demonstrated that the defendant, who was employed in Saudi Arabia, could not practically be served, the court permitted service by e-mail, along with standard and registered international mail.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#14">[FOOTNOTE 14]</a></p>
<p>In <a href="http://www.nycourts.gov/reporter/3dseries/2008/2008_28137.htm" target="new"><em>Snyder v. Energy Inc.</em></a>, the court permitted alternative service by e-mail, as long as the plaintiff also mailed the summons and complaint to defendants&#8217; last known addresses and notified one of them on his cellular phone how service was being effectuated.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#15">[FOOTNOTE 15]</a></p>
<p>Given the foregoing, at least in New York, it is foreseeable that service of process via social networking Web sites may soon be tested as an acceptable form of substitute service of process.</p>
<p><strong>THE LIMITATIONS</strong></p>
<p>While there are obvious benefits to utilizing social networking sites in connection with litigation, the use of Facebook and MySpace profile pages as a source of valuable evidence is not without limitations.</p>
<p>Among other things, gathering evidence on a person&#8217;s profile page poses Fourth Amendment privacy concerns, because the Web site member may claim that he or she has a reasonable expectation of privacy for the information posted on his or her profile page, or on a &#8220;friend&#8217;s&#8221; profile page. Therefore, one must consider:</p>
<blockquote><p>1. whether there is a reasonable expectation of privacy on a social networking site accessible to the public at large; and</p>
<p>2. whether there is a reasonable expectation of privacy on a social networking site that has been secured by some form of privacy protection, the later creating greater concern.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#16">[FOOTNOTE 16]</a></p></blockquote>
<p>Moreover, in addition to having to satisfy the evidentiary standard for &#8220;relevance,&#8221; discussed above, evidence gathered on a social networking site must also be properly authenticated and may be inadmissible for numerous evidentiary reasons such as hearsay if, for example, a third party &#8220;wall post&#8221; or &#8220;comment&#8221; is offered into evidence. While these areas have not yet been developed by case law, they must be carefully considered.</p>
<p>Indeed, a recent ethics opinion dictates that attorneys must be careful when gathering evidence from a person&#8217;s social networking profile page. In <a href="http://www.philadelphiabar.org/WebObjects/PBAReadOnly.woa/Contents/WebServerResources/CMSResources/Opinion_2009-2.pdf" target="new">Ethics Opinion No. 2009-02</a> the Philadelphia Bar Association Professional Guidance Committee addressed the propriety of an attorney discovering information from another person&#8217;s Facebook profile page.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#17">[FOOTNOTE 17]</a> In that case, in order to discover information contained on an adverse witness&#8217; Facebook profile page, the attorney asked someone to send a &#8220;friend request&#8221; to that witness in order for the attorney to discover impeaching information.</p>
<p>According to the opinion, an attorney must disclose his or her true intentions when attempting to access a member&#8217;s profile page. The committee cited to its rule of professional responsibility regarding non-lawyer assistants, which provides that lawyers are responsible for the actions of third-party non-lawyer assistants.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#18">[FOOTNOTE 18]</a> The Committee also noted that other ethical rules prohibit attorneys from &#8220;engag[ing] in conduct involving dishonesty, fraud, deceit or misrepresentation.&#8221;<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#19">[FOOTNOTE 19]</a></p>
<p>Based on the foregoing, the opinion holds that an attorney cannot use a third party to send a &#8220;friend request&#8221; to an adverse witness to search for impeaching evidence on the witness&#8217; otherwise private Facebook profile page.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#20">[FOOTNOTE 20]</a> The committee said that such actions would &#8220;omit a highly material fact, namely, that the third party who asks to be allowed access to the witness&#8217; pages is doing so only because he or she is intent on obtaining information and sharing it with a lawyer for use in a lawsuit to impeach the testimony of the witness.&#8221;<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#21">[FOOTNOTE 21]</a></p>
<p>The committee disagreed with the argument that such conduct is akin to the practice of videotaping a personal injury plaintiff because &#8220;the videographer does not have to ask to enter a private area to make the video,&#8221; and stated that &#8220;[d]eception is deception, regardless of the victim&#8217;s wariness in her interactions on the Internet and susceptibility to being deceived.&#8221;<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#22">[FOOTNOTE 22]</a></p>
<p>As demonstrated above, social networking sites can potentially contain a plethora of information useful for litigation, but attorneys must understand the ethical and evidentiary rules associated with discovering such evidence.</p>
<p>Finally, attorneys themselves must also be careful about their own profile pages, because even judges are turning to MySpace and Facebook to gather &#8220;impeachment&#8221; evidence to use against attorneys appearing in their courtrooms. For example, recently, a state court judge in Texas used Facebook to discover information and to admonish attorneys appearing in front of her.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#23">[FOOTNOTE 23]</a> The attorney in question had asked for a continuance from the judge due to a death in the family, but was later sanctioned by the judge when it was discovered that the attorney&#8217;s Facebook profile page revealed a week full of drinking and partying.<a href="http://www.law.com/jsp/article.jsp?id=1202433691927&amp;rss=newswire#24">[FOOTNOTE 24]</a></p>
<p>In conclusion, Facebook could potentially be a very useful tool for litigators and their clients but, at the same time, both attorneys and clients must understand the potential perils of participating in, and searching, social networking Web sites.</p>
<p><em>Daniel L. Brown is a partner in the antitrust and business trial practice groups of the New York office of Sheppard Mullin Richter &amp; Hampton. Aimee R. Kahn is an associate in the business trial practice group of the New York office.</em></p>
<p><strong>::::FOOTNOTES::::</strong></p>
<p><a name="1">FN1</a> See Fed. R. Evid. 401.</p>
<p><a name="2">FN2</a> See Fed. R. Evid. 403.</p>
<p><a name="3">FN3</a> <em>People v. Liceaga</em>, No. 280726, 2009 Mich. App. LEXIS 160, *7 (Mich. Ct. App. Jan. 27, 2009).</p>
<p><a name="4">FN4</a> See id.</p>
<p><a name="5">FN5</a> See Mich. R. Evid. 404(b)(1).</p>
<p><a name="6">FN6</a> <em>Liceaga</em>, No. 280726, 2009 Mich. App. LEXIS 160 at *7.</p>
<p><a name="7">FN7</a> See id. at *9. Although the appellate court found the trial court to have erred in not admitting this evidence, it found the error harmless. See id. at *10.</p>
<p><a name="8">FN8</a> <em>United States v. Villanueva</em>, No. 08-12911, 2009 U.S. App. LEXIS 3852, *7 (11th Cir. 2009).</p>
<p><a name="9">FN9</a> See Molly McDonough, &#8220;<a href="http://www.abajournal.com/news/trial_consultants_add_facebook_myspace_to_juror_research_toolbox/" target="new">Trial Consultants Add Facebook/MySpace to Juror Research Toolbox</a>,&#8221; <em>A.B.A. J.</em>, Sept. 29, 2008.</p>
<p><a name="10">FN10</a> See Pamela Pengelley, &#8220;<a href="http://canadianlaw.wordpress.com/2009/04/22/spend-long-hours-on-facebook-claim-you-cant-work-and-youre-on-the-hook/" target="new">Spend Long Hours on Facebook? Claim You Can&#8217;t Work and You&#8217;re on the Hook!</a>&#8220;, Res Ipsa Loquitur, April 22, 2009, (citing <em>Bishop v. Minichiello</em>, B.C.J. No. 692 (S.C.J.) (2009)).</p>
<p><a name="11">FN11</a> See id.</p>
<p><a name="12">FN12</a> See Martha Neil, &#8220;<a href="http://www.abajournal.com/news/in_seeming_first_aussie_court_says_default_judgment_can_be_served_on_facebo/" target="new">In Seeming First, Aussie Court Says Default Judgment Can Be Served on Facebook</a>,&#8221; <em>A.B.A. J.</em> Dec. 15, 2008.</p>
<p><a name="13">FN13</a> See N.Y. C.P.L.R. §308(5) (McKinney 2001); see also N.Y. C.P.L.R. §311(b) (regarding service on corporations).</p>
<p><a name="14">FN14</a> <em>Hollow v. Hollow</em>, 193 Misc.2d 691, 696 (N.Y. Sup. Ct. 2002).</p>
<p><a name="15">FN15</a> <em>Snyder v. Energy Inc.</em>, 19 Misc.3d 954, 963-64 (N.Y. Civ. Ct. 2008).</p>
<p><a name="16">FN16</a> See id. at 1234.</p>
<p><a name="17">FN17</a> The Philadelphia Bar Association Professional Guidance Committee, Opinion 2009-02 (March 2009).</p>
<p><a name="18">FN18</a> See id.</p>
<p><a name="19">FN19</a> Id.</p>
<p><a name="20">FN20</a> Id.</p>
<p><a name="21">FN21</a> Id.</p>
<p><a name="22">FN22</a> Id.</p>
<p><a name="23">FN23</a> See Molly McDonough, &#8220;<a href="http://www.abajournal.com/weekly/facebooking_judge_catches_lawyers_in_lies_crossing_ethical_lines_abachicago" target="new">Facebooking Judge Catches Lawyer in Lie, Sees Ethical Breaches</a>,&#8221; <em>A.B.A. J.</em>, July 31, 2009.</p>
<p><a name="24">FN24</a> Id.</p>
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		<title>Lawyer Fees Cut as Company Counsel Network for Tips</title>
		<link>http://pluggedinlawyer.com/2009/09/09/lawyer-fees-cut-as-company-counsel-network-for-tips/</link>
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		<pubDate>Thu, 10 Sep 2009 06:00:29 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
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		<description><![CDATA[Reprinted from Bloomberg Sept. 9 (Bloomberg) &#8212; Steven Weinberger, general counsel of Wisdom Natural Brands, boasted on an online social network last month that he saves money by drafting his own trademark applications before sending to outside lawyers for review. Paul Escobar, corporate counsel at Cumberland Gulf Group of Cos., wrote back saying he, too, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=174&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=a5gfKD5Y2IP0"><em>Reprinted from Bloomberg</em></a></p>
<p>Sept. 9 (Bloomberg) &#8212; Steven Weinberger, general counsel of <a href="http://www.wisdomnaturalbrands.com/" target="_blank">Wisdom Natural Brands</a>, boasted on an online social network last month that he saves money by drafting his own trademark applications before sending to outside lawyers for review.</p>
<p>Paul Escobar, corporate counsel at <a href="http://www.cumberlandfarms.com/" target="_blank">Cumberland Gulf Group of Cos.,</a> wrote back saying he, too, sometimes drafts legal documents to establish content and tone before outside counsel get their hands on them.</p>
<p>Cash-strapped in-house attorneys are swapping such ideas and other information on Web sites like those owned by <a href="http://www.linkedin.com/" target="_blank">LinkedIn Corp.,</a> which connects professionals around the world. Corporate lawyers’ use of social networks &#8212; some invitation-only &#8212; grew about 50 percent in 2009, LexisNexis said after surveying 1,474 attorneys.</p>
<p>“Many lawyers believe that social networks are no more than the playthings of their teenage offspring,” <a href="http://www.susskind.com/" target="_blank">Richard Susskind</a>, the author of numerous books on legal technology, said in an interview. “I disagree. The business-oriented versions will fundamentally change the way law firms are chosen and the way lawyers work with their clients.”</p>
<p>Weinberger’s Gilbert, Arizona-based company makes sweeteners. Escobar’s, based in Framingham, Massachusetts, is a convenience-store chain in the Northeast U.S. The men met on <a href="http://www.martindale.com/" target="_blank">Martindale-Hubbell Connected</a>, operated by <a href="http://www.lexisnexis.com/" target="_blank">LexisNexis</a>, the legal- research provider that is a unit of the London-based publisher <a href="http://www.reed-elsevier.com/Pages/Home.aspx" target="_blank">Reed Elsevier Plc</a>.</p>
<p>Martindale-Hubbell Connected has 15,000 members and is the biggest online network built for legal professionals, according to LexisNexis.  <a href="http://www.bloomberg.com/apps/news?pid=20601109&amp;sid=a5gfKD5Y2IP0" target="_blank"><em>read more&#8230;</em></a></p>
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		<title>Outline And Execute Your LinkedIn Strategy</title>
		<link>http://pluggedinlawyer.com/2009/09/09/linkedin-strategy-for-lawyers/</link>
		<comments>http://pluggedinlawyer.com/2009/09/09/linkedin-strategy-for-lawyers/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 05:13:27 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Linked In]]></category>

		<guid isPermaLink="false">http://pluggedinlawyer.com/?p=155</guid>
		<description><![CDATA[Posted in Getting Started, Linked In<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=155&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[Posted in Getting Started, Linked In<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=155&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<title>Where To Start Plugging In?</title>
		<link>http://pluggedinlawyer.com/2009/09/09/where-to-start-plugging-in/</link>
		<comments>http://pluggedinlawyer.com/2009/09/09/where-to-start-plugging-in/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 05:07:46 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://pluggedinlawyer.com/?p=140</guid>
		<description><![CDATA[Here is your simple roadmap to social media success. Follow these steps and with a modest amount of effort, you too can be a plugged in lawyer. The true beauty of social media is that it is scalable. Put up the simple bones and see what aspects catch your fancy. You can spend more time, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=140&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Here is your simple roadmap to social media success.  Follow these steps and with a modest amount of effort, you too can be a plugged in lawyer.  The true beauty of social media is that it is scalable.  Put up the simple bones and see what aspects catch your fancy.  You can spend more time, energy and money on those aspects later, but I encourage you to get the whole machine in motion.</p>
<p>Resist the temptation to be perfect (yes, I know how your lawyer brain works).  Just get your machine up and running.  Perfection is an evolutionary process.</p>
<p>If you get stuck, start by reading the <a href="http://pluggedinlawyer.com/2009/09/09/help-ive-fallen-and-i-cant-get-up/">Help!  I&#8217;ve Fallen And I Can&#8217;t Get Up</a> post.  If you&#8217;re really stuck, email me at tracy @ pluggedinlawyer.com and I&#8217;ll put you in touch with paid consultants who can help you with your process.  Don&#8217;t get lazy, though.  The web is all about transparency, and using paid consultants for everything gets a little obvious.</p>
<p>Each of the steps below has dozens of sub-steps, but I wrote this list the way I did to give you the biggest picture view possible.  Think of it like a checklist.  Follow the link for each big picture item to drill down to the detail steps.</p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/why-plug-in/">Identify Your Personal Reasons For Plugging In</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/identify-your-core-search-terms/">Identify Your Core Search Terms</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/pick-your-handle/">Pick Your Handle</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/set-up-base-camp/">Set Up Base Camp</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/linkedin-strategy-for-lawyers/">Outline &amp; Execute Your LinkedIn Strategy</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/twitter-strategy-for-lawyers/">Outline &amp; Execute Your Twitter Strategy</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/identify-bonus-ways-places-to-plug-in/">Identify Bonus Ways &amp; Places To Plug In</a></p>
<p><a href="http://pluggedinlawyer.com/2009/09/09/keep-all-the-balls-in-the-air-without-losing-your-mind/">Keep All The Balls In The Air Without Losing Your Mind</a></p>
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		<title>Lawyers Continue Moving to LinkedIn&#8230; Faster</title>
		<link>http://pluggedinlawyer.com/2009/09/08/lawyers-continue-moving-to-linkedin-%c2%a0faster/</link>
		<comments>http://pluggedinlawyer.com/2009/09/08/lawyers-continue-moving-to-linkedin-%c2%a0faster/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 05:10:14 +0000</pubDate>
		<dc:creator>Tracy Thrower Conyers</dc:creator>
				<category><![CDATA[Linked In]]></category>
		<category><![CDATA[Why Get Social?]]></category>

		<guid isPermaLink="false">http://pluggedinlawyer.com/?p=79</guid>
		<description><![CDATA[Reprinted from Law Practice Matters DateWednesday, June 17, 2009 at 3:43PM Hi, I&apos;d like to add you to my professional network. If you are already using LinkedIn, you&apos;ll recognize that message right away. You&apos;re also in good company. Since he first blogged about it in June 2008, Steve Matthews of the Law Firm Web Strategy [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pluggedinlawyer.com&amp;blog=1884600&amp;post=79&amp;subd=tracytc&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Reprinted from <a href='http://www.lawpracticematters.com/blog/2009/6/17/lawyers-continue-moving-to-linkedin-faster.html'>Law Practice Matters</a></em></p>
<p>DateWednesday, June 17, 2009 at 3:43PM</p>
<p>Hi, I&apos;d like to add you to my professional network.</p>
<p>If you are already using LinkedIn, you&apos;ll recognize that message right away. You&apos;re also in good company.</p>
<p>Since he first blogged about it in June 2008, Steve Matthews of the Law Firm Web Strategy Blog has kept tabs on how many lawyers are creating profiles at LinkedIn. The growth rate has been impressive throughout and the most recent quarter is no exception. Steve cites that there are 840,000 people in the law practice industry with profiles on LinkedIn as of June 2009.</p>
<p>That is a growth rate of 49% in the most recent quarter, up from 39% the quarter before.</p>
<p>There are a lot of good reasons to create a LinkedIn profile: it helps your search engine visibility, it&apos;s free, and it affords users access to lots of vibrant groups, discussion boards and communities. More important than any of these, though, is that it is a low-stress and nearly painless way to begin the process of networking. (Or, re-begin, as is the case for so many of us.) No cold calling, no awkward conversations, no feeling slimy for hitting up contacts for business. In about 10 minutes per week from the comfort of your own home or office you can build and curate a decent LinkedIn profile.</p>
<p>Go on ahead and give it a try. If you like, I&apos;ll be your first contact.</p>
<p>I&apos;d like to add you to my professional network.</p>
<p>via <a href='http://www.lawpracticematters.com/blog/2009/6/17/lawyers-continue-moving-to-linkedin-faster.html'>Law Practice Matters &#8211; Blog &#8211; Lawyers Continue Moving to LinkedIn&#8230; Faster</a>.</p>
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