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Visual.ly Thinks Plugged In Lawyer Is Kinda Interesting

February 5, 2012

And Plugged In Lawyer feels the same about Visual.ly. The application grinds up your twitter data and creates an infographic about you called “You Are What You Tweet.” Plugged In Lawyer in all her glory appears below. Check out the application and drop a link to your personal infographic in the comments.

Social Media ROI From The 10,000 Foot Level

October 4, 2011

Amusing video on the buzz around hyper-focus on the ROI of social media.  ROI is a great battle cry when you don’t understand a technology.  =)

Digital Resumes For Lawyers — The “How To” Part 3

September 26, 2011

The following is a multi-post “how to” series on setting up a digital resume like this one.  You can read Part 1 here and Part 2 here.  You can read the entire article here.

Setting Up Your Website – Choosing A Host

I highly, highly, highly recommend that you set up your site at WordPress.com (“WP.com”).  This is a completely free website platform, and the functionality you get for the price is not to be believed.  I have four sites set up on WP.com:  PluggedInLawyer.com, AttorneysOnTheMove.com, TracyTC.com (my personal site) and TracyThrowerConyers.com (my resume site).

WP.com sites allow you to do almost anything you can do on other sites where you pay somebody to host the site, with the exception being that you can’t set up your WP.com sites to make money (ie, you can’t include pay-per-click advertising).  This makes them perfect for resume sites.

Another beautiful thing about WP.com is that the founders treat the platform as a labor of love and “giving back.”  They are on a mission to bring web publishing to the masses and have added all kinds of functionality in an easy to use way that we used to have to pay expensive programmers to create not that many years ago.

The instructions below assume that you are using WP.com.

Setting Up Your Website – The Backend

Let me start by saying the guys at WP.com have made website creation braindead simple.  I figured it out and you can, too.  It’s almost as simple as using wordprocessing software.

A long laundry list of helpful training videos for setting up WP.com sites is outlined in WordPress Sites So Easy That Even A Lawyer Can Set Them Up.

Whatever else you do, do not stress over design.  Start with Read more…

Digital Resumes For Lawyers — The “How To” Part 2

September 20, 2011

The following is a multi-post “how to” series on setting up a digital resume like this one.  You can read Part 1 here or you can read the entire article here.

Picking a Domain Name

The first step in setting up any website that supports your digital reputation branding strategy, including a digital website dedicated to your resume, is picking and registering a domain name.

I highly recommend Go Daddy for domain name registration.  Go Daddy is a rock solid vendor (not all in the web game are) and their administrative interface is pretty intuitive.  Most importantly, they have excellent – and patient – support staff.

I also recommend that you set up your email accounts with Go Daddy or Google Apps for Business.

For any attorney embarking on a campaign to build and grow a professional reputation on the web, you must, must, must Read more…

Digital Resumes For Lawyers — The “How To” Part 1

September 20, 2011

The following is a multi-post “how to” series on setting up a digital resume like this one.  You can read the entire article here.

Whether you are a new attorney just starting to look for a job or whether you’re a seasoned pro getting ready to launch an all out campaign to raise your digital profile, you need a website with your marketing name on it as your base camp.

If you’re job hunting, this site is the perfect place to plant your resume.  I describe all the “how to” steps here.

Later, you can consolidate the pages you created for your resume site to one “about” page, and start building up your digital content with the rest of your site.

Why set up a site dedicated to a resume only?  A couple of reasons come immediately to mind.

First, you need to acquire a domain name with your professional name now, while it’s available, and start “seasoning” the name.  “Seasoning” is using the name in connection with content related to the domain name over a period of time to signal to the search engines that you’re not putting up a fly by night spam site.  Think “fine wine.”

Later, when you want to start building your professional online reputation as a thought leader, the search engines will already “trust” your site because it’s been around for a period of time with content that makes sense with the domain name.

Second, it is much easier to share your resume through social networking web platforms if you have a link, rather than a pdf of your usual written resume.

So, how do you get started?  That is up next in Digital Resumes For Lawyers — The “How To” Part 2.

6 Ideas For Using Google Alerts To Grow Your Law Practice

September 17, 2011

Google Alerts are an important tool to help you harness the noise on the web.  To quote the source directly:

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

You type in your search term(s), view initial results to see if the information is what you had in mind, and then save your search and pick how often you want new information emailed to you.

You can get the alerts sent as soon as the information hits Google’s search engine database, once a day or once a week.  Depending on the nature of the information, you might have different queries sent to you with different frequencies.

For instance, I have an alert set up for my professional name and if I’m mentioned on the web, I want to know “as it happens.”  Alerts set for content creation ideas probably don’t need to land in my inbox more than once a day or once a week.

Here are six ideas for using these alerts to build your law practice:

1.  Retaining and managing existing clients

Nothing keeps your practice humming like cementing existing client relationships.  Set up alerts to follow news for your biggest clients.  Congratulate them on reported accomplishments or reach out if you see issues on the horizon.  Also consider following their biggest competitor so you’re ready if an issue or opportunity arises with your client due to the actions of a competitor.

2.  Nurture potential client relationships

Set up the same alerts for potential clients and reach out when new developments in the news make it appropriate.  Find out about developments before they Read more…

Attorney 2.Oh! Leverage The Web To Land Your Next Attorney Job – Part 4

September 14, 2011

The following is an excerpt from a white paper recently written for a group of 3L’s at a prominent law school.  The principles are applicable to attorneys looking for jobs at any level.  You can find Part 3 here, Part 2 here and Part 1 here.

In Part 1 of this series, we covered reasons why digital reputation is becoming increasingly important for attorney job seekers and I advocated the AIM Model for growing a targeted online reputation.  In Part 2 of this series, we discussed “assessment” strategies under the model and in Part 3 we discussed “influencing” your reputation under AIM.  Today, we talk about monitoring and maintaining the online reputation that you’ve worked so hard to establish.

Don’t Forget To Monitor & Maintain

If you do nothing else but read this series of posts, please pay attention to this next piece of advice.  Even if you do everything described in the series, please likewise pay heed.

Set up Google Alerts for your name!

Setting up these alerts allows you to receive email notifications advising if your name is referenced on the web in the future.  Personally, I have these set up for myself, my husband and my young daughter, as well as my employer and everybody else whose web fortunes can impact my personal reputation.

If anybody so much as whispers about you on the web, you want to know about it.  If something nice is being said, go say “thank you.”  If something less flattering is being said, take appropriate curative steps.

Set these alerts up for all possible variations of your name, including maiden names.  Have the alerts sent to an email address that you check regularly.

Besides setting up the alerts to monitor your name, there are also maintenance steps to implement in building your rep.  Calendar a quarterly reminder to tour your online digital assets to assess whether they still accurately reflect your marketing message and target audience, and make changes accordingly.

Good Luck & Get Started

Following the steps outlined in this series of blog posts will get you off to a great start in affirmatively building your digital reputation, and put you miles ahead of many of your fellow new lawyers.  There are big changes afoot in the legal industry and digital marketing savvy has never been more important.  Jump in now with both feet!

“See” you on the web!

To see Part 3 of this series, click this link

To see Part 2 of this series, click this link

To see Part 1 of this series, click this link

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